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Bulletin Boards = Engaged Respondents + Flexibility

Posted on September 8th, 2014 · Posted in Online Bulletin Boards, Qualitative Research

In traditional qualitative research, the usual equation is ‘Engaged Respondents = Valuable Insights‘. That equation also applies to online bulletin boards but the flexibility that bulletin boards introduce makes them an incredible research resource of rich learnings at a lower cost. In short, online bulletin boards are moderated, online discussions that take place over a..
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The Impact of Video Reporting

Posted on January 16th, 2013 · Posted in Qualitative Research, Research Report, Video Reports

If a picture is worth a thousand words, a video is worth millions. Consider the quotes that are included in many qualitative research reports – they serve to support the findings that are summarized in the report. Now think about hearing those quotes and seeing the accompanying facial expressions and..
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Long vs Short Qualitative Research Reports

Posted on January 7th, 2013 · Posted in Qualitative Research

What is better, a long or short qualitative report? That is a question with which market researchers often struggle. Some will tell you that short is always better, while others prefer the details that can be included in a longer report. I personally don’t think that there is a correct..
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