Bulletin Boards = Engaged Respondents + Flexibility

Posted on September 8th, 2014 · Posted in Online Bulletin Boards, Qualitative Research

In traditional qualitative research, the usual equation is ‘Engaged Respondents = Valuable Insights‘. That equation also applies to online bulletin boards but the flexibility that bulletin boards introduce makes them an incredible research resource of rich learnings at a lower cost. In short, online bulletin boards are moderated, online discussions that take place over a..
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Online Bulletin Boards: An Analysis

Posted on January 18th, 2013 · Posted in New Technologies, Online Bulletin Boards, Qualitative Research

Online bulletin board research: An Analysis With the ever increasing user bases of social media giants like Facebook and Twitter, it’s no wonder that research departments have looked to similar message board formats to conduct qualitative research. Though online message board research has existed for several years, this research method..
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The Impact of Video Reporting

Posted on January 16th, 2013 · Posted in Qualitative Research, Research Report, Video Reports

If a picture is worth a thousand words, a video is worth millions. Consider the quotes that are included in many qualitative research reports – they serve to support the findings that are summarized in the report. Now think about hearing those quotes and seeing the accompanying facial expressions and..
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Long vs Short Qualitative Research Reports

Posted on January 7th, 2013 · Posted in Qualitative Research

What is better, a long or short qualitative report? That is a question with which market researchers often struggle. Some will tell you that short is always better, while others prefer the details that can be included in a longer report. I personally don’t think that there is a correct..
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