Bulletin Boards = Engaged Respondents + Flexibility

Posted on September 8th, 2014 · Posted in Online Bulletin Boards, Qualitative Research

In traditional qualitative research, the usual equation is ‘Engaged Respondents = Valuable Insights‘. That equation also applies to online bulletin boards but the flexibility that bulletin boards introduce makes them an incredible research resource of rich learnings at a lower cost. In short, online bulletin boards are moderated, online discussions that take place over a..
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Online Bulletin Boards: An Analysis

Posted on January 18th, 2013 · Posted in New Technologies, Online Bulletin Boards, Qualitative Research

Online bulletin board research: An Analysis With the ever increasing user bases of social media giants like Facebook and Twitter, it’s no wonder that research departments have looked to similar message board formats to conduct qualitative research. Though online message board research has existed for several years, this research method..
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